Hello Beautiful People!
First of all let me just say that you do not have to maintain a consistent theme! It’s totally a personal choice and if you think creating content is not fun anymore because of sticking with a theme, then don’t stress out! Do what you love because it’s your page and your account!
Also know that each account is different and not all tips will apply to every account. These are general suggestions which can be experimented with depending on your audience and content 😊
I always wanted to maintain a consistent aesthetic but I was never really satisfied with how it looked until now. Just know that it’s going to take a lot of trial and error and the thing that matters is that you never give up.
1st) Choose 2-3 Dominating Colors
This is the most crucial tip I have found to be useful. It doesn’t matter if you apply the same preset to your pictures, if it has a lot of colors in it, you might have a hard time keeping your feed put together. For my feed, you can see a lot of white and beige tones, and even if I decide to include more color like blue jeans, I would make sure that the blue color is soft and there’s enough white/beige in that picture (also around the picture) to be the dominant color
2) Decide on 1-2 Presets
Yes I get it one preset can be boring! That’s why I also rotate between two similar presets and apply it to my pictures. Remember that each picture looks different and it’s a good idea to not rely solely on preset itself. Play with exposure, contrast and saturation until you are happy with it.
3) Shoot in the same light and keep your backgrounds similar
It makes a lot of difference when you shoot at 7 am and when you shoot at 2 pm! Depending on what theme you are going for, shoot in the same lighting and same hours of the day. Also keep your backdrops similar, for example , sticking to white or beige walls when taking pictures of your outfit. Now obviously this tip won’t apply to a travel page or a page exploring colorful spots around the city.
4) Decide on a Category or Two for your Content
Now I’m not telling you to find your niche or anything but I want you to decide on 2 THINGS your account is based on. If you’re a beauty blogger, your audience will be interested in knowing about different products and looks you can create with makeup products. They won’t be interested in the sandwich you had for lunch (doesn’t matter how #aestheticallypleasing it is) Now you might be thinking that I literally told you in the beginning to do whatever you want with your page and yes I’ll still say that but I also think that if you’re serious about your content, you gotta stick to posting only relevant and valuable content for your audience, especially given how hard it is to build an authentic audience on Instagram. And you can always post those pictures to your stories which is a great way to be creative and to stay active on IG.
5) Keep Your Feed Balanced
Keeping your feed balanced simply means that you are not posting same/similar pictures together and keeping it organized in a manner that each picture is different and yet an important element that fits within overall feed. For example, I don’t post a picture of myself side by side, I’d break them by uploading a flatlay in between those 2 pictures to keep it looking balanced.
So there you have it! 5 Tips to maintain a consistent Instagram Feed. I hope you found these tips helpful and thank you so much for reading my post 😊